Rationale
Food banks play a key role between corporate actors, other NGOs and consumers, requiring the capability of effectively mediating the different food chain actors’ motivations and behaviour.
Moreover, there are two inherent conflicts food banks have to balance: the increasing pressure towards preventing surplus food upstream the food chain and the need to address food insecurity through this surplus; the need to address food insecurity without contributing to malnutrition.
Objectives
1 To understand which are the drivers of FW prevention/reduction corporate policies of food bank donors and which are the social norms underpinning them.
2 To understand the social norms preventing further use of food banks.
3 To identify key levers for changing citizen & corporate social norms and behaviour.