WHAT IS CHORIZO?
CHORIZO is a project co-funded by Horizon Europe programme that aims to improve the understanding between social norms, consumer behaviours and economic actor decisions and FLW generation and use this knowledge to improve the effectiveness of decision-making and engagement of food chain actors, towards zero food waste.
The project´s main goal is to address existing research gaps and will use its outcomes to deliver and advance innovations helping actors to engage more effectively in food waste prevention and reduction activities.
In short, it is a European project that integrates EU and food chain actors to enhance contingency knowledge and produce new effective instruments for facilitating successful transitions towards minimising FLW.
To undertake a comprehensive evidence-based analysis of previous/ongoing FLW prevention/reduction actions and tools, including a cost/benefit analysis and an impact assessment.
Food loss & waste Datahub
To develop an FLW Datahub (Chorizo FLW Insighter), which will incorporate the results of
the evidence-based analysis of previous/ongoing FLW actions, new empirical case study evidence
on social norms, consumer behaviour, economic actor behaviour and charity behaviour in relation to FLW.
Analytics backbone development
To develop a modelling & predictive analytics backbone based on data from the CSs and use it to discover and explain the correlations between social norms, business practices, consumer behaviour and food waste.
Changes in Social norms & behaviours
To foster change in social norms and behaviours, by embedding the new evidence and understanding gained on FLW-related social norms and behaviours.
Project’s innovation upscaling
To manage the project’s innovation upscaling effectively, by a strategy for the exploitation of the project results and implementing responsible innovation management practices that guide the project to exploitable and sustainable outcomes.
Exploitation, dissemination & communication
To undertake appropriate dissemination, exploitation and communication actions to maximise the project’s impact outside the consortium.